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of successful campaigns and projects launched.
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Years experience as a Creative
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Degrees: MFA & BFA

Garth is an award-winning Creative Lead with 17+ years experience in global brand-building, advertising and creating effective and successful campaigns for high-profile brands.

He brings a wealth of experience in concepting, pitching and executing multichannel lifestyle, celebrity, fashion and beauty campaigns that are well-balanced solutions to client needs, brand identity, and consumer insights.

With a Masters in Film and Image, as well as a Bachelors in Graphic Design, Garth has been a Creative Director, Senior Art Director of Brand Creative, Managing Motion Graphics Designer, and photographer throughout his career, so he understands the people and processes involved in creating great content.


Celebrity


The Core Idea 
Nobody sells Ellen better than Ellen - create an environment that shows off the product in its best light and let her add the magic.


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Ellen Degeneres ED On Air
Role: Concept Team, Art Direction on shoot and in post




The Core Idea 
Brand equity should be celebrated. Nurture the brand image while refreshing with new faces and a targeted campaign.

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C. Wonder Relaunch with Brad Goreski
Role: Concept Team, Art Direction on shoot and in post

Brand Strategy & Identity

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House of DeMu
Role: Brand Strategy, Creative Direction, Photography, Design


Deborah Murdoch Jewellery: 
A Scottish company built on the foundations of hand made and ethically sourced materials should feel as authentic and beautiful as the jewelry it sells...

Deborah Murdoch Jewllery
Role: Brand Strategy & Creative Direction on shoot and in post


Lifestyle

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QVC Holiday Catalogue
Role: Concept Team, Creative Lead


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QVC's Hello Spring Campaign
Role: Concept Team, Art Direction on shoot and in post


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QVC's Big Gifts Holiday Campaign
Role: Concept Team, Art Direction on shoot and in post


QVC's Fall and Holiday Campaigns
Role: Concept Team, Art Direction on shoot and in post

Fashion & Jewelry

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QVC's Holiday Jewelry Catalogue:
Creative Lead on shoot and in post


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QVC's Holiday Jewelry Catalogue:
Creative Lead on shoot and in post


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Deborah Murdoch Jewllery
Role: Creative Direction on shoot and in post


QVC Live Life to the Fallest Campaign
Role: Concept Team, Art Direction on shoot and in post

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QVC Live Life to the Fallest Campaign
Role: Concept Team, Art Direction on shoot and in post

Events & Activations


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The Core Idea 
Audiences value authenticity over celebrity, and putting the quality of the product first and foremost, plus re-routing celebrity endorsement fees to paid placement with influencers ensures the "I didn't know they had THAT" message will resonate with the right audience.

QVC & CEW Present Beauty With Benefits:
Creative Lead



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QVC - A World of Products:
Art Direction