The Problem: A very recognizable face wants to become "the biggest brand in space".
The Core Idea: Nobody sells Ellen better than Ellen - create an aspirational but accesible lifestyle environment that shows off the product in its best light, and let her add the magic.
Ellen Degeneres ED On Air
Role: Concept Team, Art Direction on shoot and in post
We generated national awareness of Ellen DeGeneres as a lifestyle brand, and QVC as the destination to connect with her by relentlessly cross-promoting on the Ellen show, QVC, national cable advertising and digital platforms.
• National Cable :30s Ad
• Live Show
• Print Ads
• Social Promotion
• Blog & Interviews
• E-commerce support