Garth is an award-winning Creative Lead with 15+ years experience in global brand-building, advertising and creating effective and successful campaigns for high-profile brands.

He brings a wealth of experience in concepting, pitching and executing multichannel lifestyle, celebrity, fashion and beauty campaigns that are well-balanced solutions to client needs, brand identity, and consumer insights.

Brand Strategy & Identity

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The Core Idea 
A Scottish company built on the foundations of hand made and ethically sourced materials should feel as authentic and beautiful as the jewelry it sells...

Deborah Murdoch Jewllery
Role: Brand Strategy & Creative Direction on shoot and in post

Celebrity

Ed Spring Promo from unlisted unlisted on Vimeo.

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The Core Idea 
Nobody sells Ellen better than Ellen - create an environment that shows off the product in its best light and let her add the magic.

Ellen Degeneres ED On Air
Role: Concept Team, Art Direction on shoot and in post

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The Core Idea 
Brand equity should be celebrated. Nurture the brand image while refreshing with new faces and a targeted campaign.

C. Wonder Relaunch with Brad Goreski
Role: Concept Team, Art Direction on shoot and in post

Lifestyle

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QVC Holiday Catalogue
Role: Concept Team, Creative Lead

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QVC's Hello Spring Campaign
Role: Concept Team, Art Direction on shoot and in post

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QVC's Big Gifts Holiday Campaign
Role: Concept Team, Art Direction on shoot and in post

QVC's Fall and Holiday Campaigns
Role: Concept Team, Art Direction on shoot and in post

QVC's Fall and Holiday Campaigns
Role: Concept Team, Art Direction on shoot and in post

Fashion & Jewelry

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QVC's Holiday Jewelry Catalogue:
Creative Lead on shoot and in post

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QVC's Holiday Jewelry Catalogue:
Creative Lead on shoot and in post

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Deborah Murdoch Jewllery
Role: Creative Direction on shoot and in post

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QVC's Holiday Jewelry Gift Guide:
Creative Lead on shoot and in post

QVC Live Life to the Fallest Campaign
Role: Concept Team, Art Direction on shoot and in post

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QVC Live Life to the Fallest Campaign
Role: Concept Team, Art Direction on shoot and in post

Events & Activations

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The Core Idea 
Audiences value authenticity over celebrity, and putting the quality of the product first and foremost, plus re-routing celebrity endorsement fees to paid placement with influencers ensures the "I didn't know they had THAT" message will resonate with the right audience.

QVC & CEW Present Beauty With Benefits:
Creative Lead

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QVC - A World of Products:
Art Direction